Challenging conventional marketing research practices, our approach provides a winning research strategy to the restaurant industry.

Our recommendations for determining customer satisfaction levels are based on a strong 30-year track record. Ask us how we can improve your processes for analyzing service records.

Customers' shopping habits are substantially shaped by mood at time of purchase. Rigney and Associates has proprietary methodologies designed to optimize your research efforts and identify profitable readiness indicators.

The noble Mission Statement – essential to corporate strategy? Not unless it means something to the consumer. Let us demonstrate how we can fulfill that challenge.

Much of the conventional wisdom regarding consumer loyalty to retail stores cannot anticipate the subjective experiences shoppers will base decisions on. We can provide you with ways to generate those experiences in such a way as to positively influence and convert the shoppers.

You've tested your advertising for copy, recall, awareness and countless other parameters - was it a success? Before you pop the bubbly, let us show you how it could be even more effective.

Often, features or attributes alone drive new products alone. Our research strategies measure these attributes conventionally, but we go a step further toward the 'big picture'...

Transit riders typically hold little faith in their transit organization's ability to improve service. We've developed a brand strategy to transform your identity into one which provides positive equity and strengthens rider relations.

Traditional research tactics use averaging to create demographic profiles. We know, however, that young + old does NOT equal middle-aged. See just how significant this is...

Some broad-appeal products (and retailers) don't need to consider market segmentation since their appeal is so broad, right? We'd like to show how our approach challenges this stance - and how it can provide vastly improved customer data.