What we do:

We are responsible for developing research methodologies, analyzing products or markets, and making recommendations to clients on a wide range of marketing issues including (but not limited to) new product introductions, product benefit optimization, advertising, customer satisfaction, and consumer promotions.

John Rigney has thirty years' experience in consumer marketing research and strategic planning for Fortune 500 companies. In 1993, he founded Rigney and Associates, a marketing research consultancy which serves clients in consumer financial services, packaged goods, restaurants, retail food, publishing, transportation, and trade association management.

Since 1993, Rigney and Associates has brought clients actionable results based on solid evaluation of consumer markets.

How we work:

Listen to your marketing and operations executives describe their needs;

Help bring clarity to your marketing objectives;

Translate your marketing objectives into research objectives and, when called for, design custom programs to address those research objectives;

Implement studies using appropriate methods - internal sales analysis, survey research, focused group interviews, competitor analysis, etc.; and

Translate research findings into action recommendations, communicating recommendations to sales, marketing, or operations executives in laymen's terms.